The Rolex Day-Date, affectionately known as the "President," is a watch synonymous with prestige, power, and unparalleled craftsmanship. Its instantly recognizable cyclops lens, prominent date window displaying the full day's spelling, and luxurious materials have cemented its place as a timeless classic and a coveted symbol of success. This article will explore the retail price of the Rolex Day-Date 40 in rose gold (reference 228235), examining its value retention, comparing it to other models, and delving into the broader market dynamics that influence its pricing.
The Rolex Day-Date 40 228235, with its 40mm case crafted from 18k Everose gold – Rolex's proprietary pink gold alloy – typically boasts a retail price of $46,300. However, the secondary market often tells a different story. Currently, its market price hovers around $44,612, representing a value retention of approximately 3.6%. This means the watch trades for roughly 3.6% below its official retail price. While this might seem like a significant discount, it's crucial to contextualize this figure within the broader luxury watch market. Many luxury timepieces, particularly those from highly sought-after brands like Rolex, experience similar or even greater discrepancies between retail and secondary market prices. Several factors contribute to this phenomenon, which we will explore in detail later.
Understanding the Rolex Day-Date 40 228235:
Before delving deeper into pricing nuances, let's examine the key features that contribute to the 228235's high retail price and desirability. This specific model, the Rolex Day-Date 40 228235, features:
* 40mm 18k Everose Gold Case: The use of Everose gold, a Rolex-exclusive alloy, contributes significantly to the watch's cost. This pink gold alloy is known for its exceptional resistance to tarnishing and its rich, warm hue.
* President Bracelet: The iconic President bracelet, with its subtly textured links and comfortable fit, is a hallmark of the Day-Date collection. Its intricate construction adds to the overall cost and luxurious feel.
* Calibre 3255 Movement: This in-house movement is a masterpiece of horological engineering, offering superior accuracy, power reserve, and reliability. Its advanced features, including a Chronergy escapement, contribute to the watch's high price point.
* Day and Date Display: The prominently displayed day and date, a defining characteristic of the Day-Date, adds to its functionality and appeal. The full spelling of the day in a separate window is a unique feature among luxury watches.
* Sapphire Crystal: The scratch-resistant sapphire crystal protects the dial and ensures long-lasting clarity.
Rolex Watch Day Date Price: A Comparative Look:
The price of a Rolex Day-Date varies significantly depending on the material, size, and dial configuration. Comparing the 228235 to other models helps illuminate its position within the broader Day-Date range. For instance:
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